So I've been testing Xiaomi's next-gen flagship phone.
And you know sometimes one phone company will copy another one, but change it up a little bit.
Well, I've never seen a company change less than Xiaomi has here.
They've adjusted the numbering on their phones to call them the 17s.
They've shifted their naming structure to Pro and Pro Max.
they've announced the phones a month early in September, all while featuring a very familiar looking camera plateau design.
Now, clearly, this is a marketing trick.
This is all to make absolute sure that when you think about the iPhone 17 Pros, that you also think, and maybe even come across, Xiaomi.
And part of me thinks this is really not a good look, that this kind of cheapens a brand that is otherwise clearly capable of making unique tech of their own.
But then part of me completely gets it.
