Have you ever heard that social media sites have blue backgrounds because blue makes you feel calm?
Or have you read on some pop-psychology site that wearing red to a job interview will make you more confident?
The Internet is full of sketchy facts and rumors about color psychology — the idea that certain colors can change our mood or influence our decisions.
But what does the science have to say?
Like a lot of things in psychology, the answer isn't crystal clear.
Colors might affect our perception, and maybe even our behavior, but not always in a predictable way.
And when it comes to why, the jury is still out.
One of the most famous examples of color psychology gone wrong is Baker-Miller pink.
In the late 1960s, a researcher named Alexander Schauss began investigating whether certain colors could actually cause your body to have a biological response.
After doing some experiments, including a few on himself, he began to believe that exposure to the color pink had a calming effect, causing the lowering of heart rate and blood pressure and even weakening muscle strength.
