Software is the heart and soul of our products.
It brings them to life, shapes their personality, and defines their purpose.
At Apple, we've always believed it's the deep integration of hardware and software that makes interacting with technology intuitive, beautiful, and a joy to use.
iOS 7 introduced a simplified design built on distinct layers, smooth animations, and new colors.
It redefined our design language for years to come.
Now, with the powerful advances in our hardware, silicon, and graphics technologies, we have the opportunity to lay the foundation for the next chapter of our software.
Today, we're excited to announce our broadest design update ever.
Our goal is a beautiful new design that brings joy and delight to every user experience, one that's more personal and puts greater focus on your content, all while still feeling instantly familiar.
And for the first time, we're introducing a universal design across our platforms.
This unified design language creates a more harmonious experience as you move between products, while maintaining the qualities that make each unique.
