滑雪场的商业真相 The Business of Ski Resorts

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滑雪门票为何居高不下?票价大头并不来自缆车,而是人力、员工住宿与造雪带来的巨额开销。受气候变化冲击,滑雪行业依靠行业并购、通用季票来分摊降雪风险,重塑盈利逻辑。

There are few sports as expensive as skiing.

A daily lift ticket alone typically costs more than $100 with top resorts, such as veil, charging up to $209 for a day's skiing.

It'd be easy to call this a ripoff.

After all, all those $209 are getting you is access, along with thousands of other people, to one of 32 lifts between the hours of 8:30 a.m. and 3:30 p.m. Does it really cost that much for a resort to run a few lifts?

Well, the short answer is sort of.

Ski lifts are a simple enough concept.

With the most common design, chairs, each with a capacity between one and eight, are connected to a continuously rotating cable pulled by motors at the top or bottom of the lift.

Between all the redundancies and safety systems, though, they end up being fairly complex machines, and complex means expensive.

Well, it varies widely, depending on length, capacity, specifications, and location, costs for the construction of a new lift alone regularly reach $10 million, and most large key resorts have dozens of lifts.

In Vale's case, once again, they have 32.

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