They are spending on brands they care about, and Taco Bell is a brand they care about.
Fast food restaurants have been struggling.
Sales have slowed over the last year as people pull back on spending.
But Taco Bell has kept customers coming.
Its recipe for success?
For us, it's how do we continue to really make the cult love us?
Taco Bell got some new items today, y'all.
Here's how Taco Bell's CEO says they're feeding the obsession.
So fast food is so competitive.
It is a cutthroat industry.
